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Effective Persuative Techniques and Factors Used by Propaganda and Disinformation Resources
Schubertová, Karolína ; Vranka, Marek (advisor) ; Sněhotová, Jiřina (referee)
The topic of persuasion becomes current these days, with a permanent stream of information, from whose is hard to pick the true ones. Every one of us gets to know the world according to certain figures of selective perception, that permit us to see the world according to our beliefs. My work aims to find the answer on several questions about the use of persuasion in propagandistic and disinformation media a make a basic overview of this topic. The answer to these questions is important to know, so we can get about this world, where "lie" is called "alternative truth". To write my thesis, I used academic journals, articles, and studies. In the theoretical part, I introduce the topic and its importance and define the keywords of my work. Next, I describe the topic of attitude change, its models and factors that intervene in the persuasion process on the side of the source, message, and the receiver. The last is propaganda and dezinformation and its techniques used in the environment of the new media. The draft of my research project has a qualitative design. I propose there the Czech version of replication of the correlation study made by Pennycook and Rand (2019), that aims to look at the psychological profile of the recipient of fake news. I investigate the correlation between analytical thinking,...
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